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Author Topic: Costco Selling Kawasaki Motorcycles  (Read 6652 times)
Dan
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« on: December 10, 2010, 09:46:09 PM »

It's only a trial with a limited selection but if it goes well much more will be offered according to the story...

http://www.dealernews.com/dealernews/Columns%2FMike+Vaughan/Kawasaki-teams-with-Costco-for-trial-sales-program/ArticleStandard/Article/detail/699286?contextCategoryId=48472
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« Reply #1 on: December 10, 2010, 10:21:36 PM »

That's............ Weird
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« Reply #2 on: December 10, 2010, 10:24:40 PM »

very interesting and quite progressive I think
sent the link to costco.ca with an enquiry about the program for Canada
will post any response
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Dan
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« Reply #3 on: December 10, 2010, 10:39:31 PM »

That's............ Weird

I think it is a bit unexpected but what I find really weird is Brammo the maker of the Enertia electric bike selling through Best Buy.
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davew
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« Reply #4 on: December 10, 2010, 11:31:30 PM »

electronics/entertainment
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msgtphil
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« Reply #5 on: December 11, 2010, 12:00:10 AM »

At ten and eleven years old, I remember spending many hours in 'Sears' staring at the 'Allstate' motorbike display and dreaming. Much to do with creating a lifelong obsession. My first lessons in how to save toward a goal, eventually settling for the Allstate moped when all the male family members vetoed the red Allstate 125 of my dreams (He'll get killed on it). The glorious two years until that fateful day when, much too young to aquire a driver's license, the police officer followed me home and I was forced to sell. All her life my mother swore I only rode to punish her for making me sell, when actually allowing the purchase was most to blame. I can see a display at Costco inspiring some young dreamers, whose parents would never take them to a motorbike dealer, into a lifelong obsession.
   I always found it funny that motorbiking seemed to bother Mom more than a military career.
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« Reply #6 on: December 11, 2010, 01:24:46 AM »

I remember as a kid that Sears (Simpson-Sears) in Canada back in the 60's sold Bridgestone and then Yamaha motorcycles.
Why not Costco and Kawasaki?
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« Reply #7 on: December 11, 2010, 04:47:31 AM »

The first time I went in a Costco a few years ago, a Ural sidecar rig was sitting right at the entrance. Sure caught my eye.
I wouldn't be surprised to see Dental and Rx services in those places some day either. Leave little Mary for an orthodontic adjustment while you shop for jumbo size jars of ketchup, mustard and olive oil. 

Hey, I shop there. My mind is just goofy from it being too cold to ride or work on a bike in the garage.
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« Reply #8 on: December 11, 2010, 05:15:22 AM »

I have mixed feelings about these "Road Shows" at big box stores. There has been quite a debate on my pelletheads.com webpage about Costco selling Traeger pellet grills & undercutting the local dealers. Is Costco going to service what they sell? When it comes to pellet Grills & motorcycles..........I think not. Is there going to be a dealer willing to service what you bought @ a Costco?
As always theirs 2 sides to a debate. I just don't see these big box road shows a win win situation for the small dealer trying to make it.
Unless they get the service after the sale that Costco can't perform. 
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Dan
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« Reply #9 on: December 11, 2010, 06:20:35 AM »

Lou if I read the story correctly you get a voucher from Costco and they direct you to a local participating dealer.
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robster
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« Reply #10 on: December 11, 2010, 07:09:22 AM »

really??costco selling motorcycles?? gosh..next time you know harley davidson is having their own signature ladies langeries,,kinda like victoria secret... oh lord what happening to this world!!......
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« Reply #11 on: December 11, 2010, 10:50:33 PM »

I don't know, I just feel like it kind of cheapens the experience.

And, no offense to those of you who are wise :p, but it is a different world than what you grew up in, specifically the stores, in your day department stores (like sears) were respected, these days that's hardly the truth, they've done too much to tarnish their image
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Dan
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« Reply #12 on: December 12, 2010, 12:54:39 AM »

Matt you're right that store images have changed.  Sears faced stiff competition from both ends.  Cheaper goods could be found at places like Walmart and Target while specialty niche stores stole the high-end business away.  Many department stores like Sears failed to adapt to a changing market.

How do you feel it cheapens the experience of bike shopping?
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robster
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« Reply #13 on: December 12, 2010, 04:03:11 AM »

yup, Sears is always expensive than all other dept/appliance store....their tools are mostly china tho...i still love goodwill and salvation army better.
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msgtphil
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« Reply #14 on: December 12, 2010, 08:11:07 AM »

I don't know, I just feel like it kind of cheapens the experience.

And, no offense to those of you who are wise :p, but it is a different world than what you grew up in, specifically the stores, in your day department stores (like sears) were respected, these days that's hardly the truth, they've done too much to tarnish their image

I've never felt a need for sunglasses to guard against the glare of a dealership's shiny image.
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« Reply #15 on: December 12, 2010, 11:24:45 PM »

I don't know, I just feel like it kind of cheapens the experience.

And, no offense to those of you who are wise :p, but it is a different world than what you grew up in, specifically the stores, in your day department stores (like sears) were respected, these days that's hardly the truth, they've done too much to tarnish their image

I've never felt a need for sunglasses to guard against the glare of a dealership's shiny image.
you got a point
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Rogwing
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« Reply #16 on: December 13, 2010, 05:05:25 AM »

I think its a good idea...theres a lot of future riders out there whose mom or dad isnt gonna drop by a dealership, big shiny dirt bike in your young face is gonna make you remember...I think Sears actually badged their own motorcycles, I cant recall , but I think they were either puch or maybe honda..cushman built the allstate line, but even cushman brought vespas and put their badge on them...Rog
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davew
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« Reply #17 on: December 14, 2010, 03:06:58 PM »

My first lessons in how to save toward a goal, eventually settling for the Allstate moped when all the male family members vetoed the red Allstate 125 of my dreams (He'll get killed on it).
Is that kind of like the BB gun equivalent of "You'll shoot your eye out."
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msgtphil
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« Reply #18 on: December 14, 2010, 11:45:50 PM »

My first lessons in how to save toward a goal, eventually settling for the Allstate moped when all the male family members vetoed the red Allstate 125 of my dreams (He'll get killed on it).
Is that kind of like the BB gun equivalent of "You'll shoot your eye out."

Pretty much, I think of it every time I watch that movie, with a chuckle. I would think most have something, in their youth, they can relate to "You'll shoot your eye out." I remember my grandmother giving me a pocket knife, a box of band-aids, roll of gauze and tape, probably go to jail for such these days.
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davew
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« Reply #19 on: December 15, 2010, 03:32:40 PM »

My oldest son gave me a Red Ryder BB gun last year for Christmas with the admonition coming from my grand-daughter, "Don't shoot your eye out."
I checked with Costco Canada and they have no plans with Kawasaki to do the same thing up here.
The dealers will benefit from this partnership cause they make far more in repairs and the sale of motorcycle related equipment after a rider buys a bike or scooter.
This will give Kawasaki access to a market that may never enter a motorcycle shop under any other circumstances.
I wish it were in operation up here.
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Dan
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« Reply #20 on: December 15, 2010, 05:24:38 PM »

Give it time Dave.  This is only a test in California and it is only for a select number of bikes.  If successful there is no doubt Kawasaki and Costco will want to expand the plan across the US and through Canada.  I don't think it really does much for most general motorcycle consumers.  We know where to go to get a bike, this is just to gain exposure outside normal channels.
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davew
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« Reply #21 on: December 15, 2010, 06:30:13 PM »

Agreed Dan.
A good merchandizing decision for Costco and an excellent marketing move by Kawasaki.
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billg
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« Reply #22 on: December 15, 2010, 09:25:47 PM »

I see it as a potentially big win-win.  Look forward to the results.
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